The Imagemakers Digital Remodel
Helping Imagemakers offer timeless, yet stylish and functional corporate wear to empower businesses and their employees by making the selection and ordering process as seamless as possible.
Imagemakers needed to update a multitude of outdated interfaces for both internal and consumer-facing applications.
Imagemakers had a website, online store and customer portal that run on different tech stacks and had inconsistent user interfaces. This resulted in incoherent branding and hard to use interfaces which were increasingly difficult to maintain, which slowed down any innovation, the ordering process and ultimately sales.
Working with the team at Imagemakers we decided to break everything down to basics using the separation of concerns methodology and keeping things modular and maintainable.
We started off with adesign systemthat will define a unified brand & user experience across multiple apps, sites, devices and platforms. The design system enables Imagemakers to create new pages, interfaces and experiences 10x faster with complete consistency with the brand.
We then set off to shift all the business logic and content into REST APIs and combine it all in an easy-to-consume API gateway.
3.Jamstack and Progressive Web Apps
We now had the tools & data to create 3 separate interfaces (2 websites and 1 application) that are served via a CDN and update automatically when content changes usingJamstackandPWAtechnology. This made the sites faster and much easier to use for consumers and simple to maintain by various Imagemakers departments.
Nico's approach to front-end development is world-class. Ask him about future-proofing your web assets with a design system and the Jamstack, and then pay close attention to what he recommends.
Also, he's one of the good guys.
Marc ViljoenHead of Digital Operations, Imagemakers
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