You’re probably here because one of these is true:
You’ve built something people want and want to scale design.
You want your product and everything around it to feel cohesive, build trust and take design to the next stage.
You shipped with AI.
The functionality came together quickly. Now the screens, interactions and flows need someone to think about how they fit together.
The details keep getting postponed.
True sign of quality and craftsmanship is feeling like everything has been considered, that a human has thought of the user as they use it.
Your product has outgrown its first design.
Features have accumulated, workflows have become complicated, and things that made sense six months ago are getting in the way.
Your team and agents keep making different decisions.
Every feature introduces another button, another pattern, another interpretation of how the product should work.
Your website and product feel like different companies.
The care you put into the first impression disappears somewhere between signing up and getting something done.
You need someone who can take holistic ownership.
Someone who understands the direction, notices what needs attention, and can design, build and ship the improvements without a brief for every task.
You need to adopt AI and design.
You want your product to be more AI-native, be accessible to agents and offer more ways to interact with your product, but you also need someone who sweats the design details.
Here’s how I can help
Design & engineering partnership
A hands-on partner who gets to know your product and keeps improving it. I find opportunities, bring ideas, work through the decisions and follow the details into what ships.
Proactive ownership
The work moves forward without you having to manage every task. I learn your product, customers and priorities, find what needs attention and take responsibility for improving it. You stay informed without having to supervise the details.
Product design
I take your product from feeling AI-generated to feeling deliberately designed. I work through the flows, language, visual hierarchy, interactions and edge cases so the experience feels coherent, distinctive and cared for. That care reaches into how the product behaves, as well as how it looks.
Shipped code
You get working improvements you can use immediately, from frontend and backend features to agent skills and MCP integrations. I explore the options and build directly in your codebase, working through PRs and your team’s review process. The decisions and details carry through into what ships.
Design systems for your team and agents
Your team and agents get shared components, clear design principles, reusable patterns and guidance they can work from. I build and evolve the system alongside your product, keeping it grounded in real use. New features start from a stronger foundation, and what you ship keeps feeling distinctly yours.
Connected customer experiences
Your website, product, emails and adjacent touchpoints should feel like the same business. I consider how the whole journey fits together, including chat and agent interactions where they belong. Customers get a clearer, more consistent experience as they move between them.
Checks and follow-through
I check the work in context, paying attention to accessibility, responsiveness, performance and the states people encounter beyond the happy path. I follow changes through release and use feedback to guide what needs attention next.
Not ready to commit?
Share a screen, flow or site. I’ll send back practical feedback and next steps your agent can work through. Subject to availability.
- ʕ•ᴥ•ʔ Bear
Someone who cares about how it ships.
I’m Nico, a product designer and engineer. I work with founders and teams who care about what they’re building and want that care to come through in the entire experience.
I’ve always been a builder with a love for design and system thinking. I like getting close to a product, understanding why every piece matters and then laying out the foundation and small delightful details that make it exceptional.
Testimonials
FAQ
Every deliverable is shipped code or an asset you can use immediately. That includes working screens and flows, reusable components, prototypes and design-system documentation and tools for your team and agents to build with. I work directly in your codebase and take changes through your team’s PR and review process. The priorities we agree on determine the specific deliverables.
To start, you pay 50% upfront for your first month or quarter. We then have a discovery call to understand your company and products. You share a brief list of the biggest pain points for you or your users, then give me access to the relevant repositories, a test account and any setup instructions.
Once I have access, I start with quick wins and draw up a list of larger goals. I move on to those right after, sharing progress as I go. You see working improvements throughout the engagement.
After the discovery call, we keep communication asynchronous as much as possible, using Slack, Linear, Notion or Discord. I share progress and bring you in when a decision needs your input. This keeps meetings to a minimum and protects focused working time during your booked month or quarter.
No. You can create tickets or send requests, but you don’t need to keep a queue filled. I work like an internal team member: when there are no requests, I keep finding things to improve and moving them forward, guided by the product goals we’ve agreed on.
Deeply care and give a shit.