You built something worth caring about.
You’re finding customers, shipping the next release and keeping the whole thing moving. Meanwhile, the awkward onboarding, confusing workflows and unfinished details keep getting pushed to next week. You see them. They bother you too. There’s just always something more urgent.
AI helps you get something working quickly. But the experience can still feel assembled: generic screens, disconnected interactions and details nobody has quite thought through. You want your product to feel considered. Distinctly yours.
I get close to what you’re building, understand what matters to you and take ownership of improving the experience. I bring thought, care and craft to how it works, reads and responds. From the first impression to the complicated workflows and unexpected states, I want the product to feel like someone understood why each detail was there.
Once I understand your direction, I work on autopilot. I spot opportunities, bring ideas, work through the decisions and design, build and ship the improvements myself. You shouldn’t have to write a brief for every task or chase every detail. I keep you informed and bring you in when a decision needs your perspective, with your goals and the product’s best interests guiding the work.
Alongside those improvements, I’ll build and evolve a design system for your AI-native team. Shared components, clear principles, documented patterns and practical tools help your people and agents carry the same care into whatever comes next. A foundation that makes consistent work easier and keeps your product feeling like yours.
Tell me what you’re building and where you want to take it. I’ll bring the judgment, care and follow-through. Let’s get to work.
A hands-on partner who gets to know your product, takes initiative and follows the work through.
Proactive ownership
The work moves forward without you having to manage every task. I learn your product, customers and priorities, find what needs attention and take responsibility for improving it. You stay informed without having to supervise the details.
Thought, care & craft
I take your product from feeling AI-generated to feeling deliberately designed. I work through the flows, language, visual hierarchy, interactions and edge cases so the experience feels coherent, distinctive and cared for. That care reaches into how the product behaves, as well as how it looks.
Design & engineering, shipped
You get working improvements with the implementation taken care of. I explore the options, design the experience and build it directly in your codebase, working through PRs and your team’s review process. The decisions and details carry through into what ships.
A design system for AI-native teams
Your team and agents get shared components, clear design principles, reusable patterns and guidance they can work from. I build and evolve the system alongside your product, keeping it grounded in real use. New features start from a stronger foundation, and what you ship keeps feeling distinctly yours.
Product judgment
You have a fellow founder to think things through with. I consider what customers need, what matters to the business and what it will take to deliver. I bring ideas, challenge assumptions and make thoughtful decisions, involving you where your perspective matters.
A connected customer experience
Your website, product, emails and adjacent touchpoints should feel like the same business. I consider how the whole journey fits together, including chat and agent interactions where they belong. Customers get a clearer, more consistent experience as they move between them.
Checks & follow-through
I check the work in context, paying attention to accessibility, responsiveness, performance and the states people encounter beyond the happy path. I follow changes through release and use feedback to guide what needs attention next.
Background
I’ve always been a builder at heart. Making things and finding ways to make them better gives me real joy. That’s what’s kept me hands-on, working alongside technical founders, building design systems and shipping products.
I like getting close to what you’re building, understanding why it matters to you and finding the details and connections that could make it better. I’ll bring ideas, have an opinion and do the work. That’s the part I enjoy.
Testimonials
FAQ
LFGO is a good fit when you need a hands-on partner to help shape your product and make the experience feel considered. That might mean clearer onboarding, smoother workflows, more thoughtful details or a stronger design system. It is especially useful when you want someone to take ownership of both the design and the implementation.
We establish your direction, priorities and how you like to work. From there, I take initiative, share progress and bring you in when a decision needs your perspective. You shouldn’t need to write a brief for every task or manage the day-to-day details. Your goals guide the work.
Monthly is $5,000 per month. Quarterly is $14,000 per quarter. Both include proactive ownership, design and engineering, and a design system for your AI-native team. Quarterly also includes me as your fractional design and engineering partner in your pitch deck, with a clear account of my role and contribution.
Deeply care and give a shit.